The document discusses the gap between business values and community values online. While communities value generosity, compassion, and authenticity, many businesses act as "tourists" in communities by not truly engaging or aligning with community values. This gap represents a huge missed opportunity for businesses to better connect with online communities by embracing values like love, beauty, truth, and freedom.

1. yes, I do
mind business, online
communities and
cultural tourism
the gap

4. A.
because most business values don’t
align with community values.

5. 18%
trust what they read in ads to be the truth.
info: ADWeek dec09

6. 21%
of employees are truly engaged in their work
info: Towers Perrin Global Workforce Survey 09

7. 51%
americans trust business to do the right thing
info: Edelman January 2010

8. 42%
believe in ghosts
info: Poll Harris Interactive 2009

9. 76%
believe in miracles
info: Poll Harris Interactive 2009

10. 89%
expect to be able to interact with brands.
stat: WebProNews Oct09

11. how?

12. most
businesses
are community
tourists

13. telltale signs of
tourism:
“these natives have quite the life! mañana, baby!”
“s/he spends her whole day socializing and having fun
on twitter/facebook! wish I could get paid for that!”
“when you cut through all of the ‘inane babble’, there
are some valuable posts on twitter.”

14. there’s
subtext
in them
there tweets

15. “Eating a fennel salad with miso dressing.
Nom nom.”
subtext
“I care about my health, so I eat well.”
“I want my friends to admire my good eating habits.”
“I would like to connect to other vegetarians.”

16. “Meeting up with @friend123 and @friend321
(@Club Fun) http://4sq.com/8e78m9”
subtext
“I would love more friends to come and join us.”
“I’m keeping track of where I go out and with who.”
“Where I go and who I hang with may tell you a little
about who I am.”

17. Multiple tweets at multiple times of the day...
subtext
“I’m lonely.”
“Hear me. Value me. Connect to me.”

18. date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp

19. FACEBOOK: >500 Million Users
TWITTER: >120 Million Users
FOURSQUARE: >1 Million Users

20. huge
opportunity

21. value
disparity

22. big
communities
business
freakin
gap

23. When addressing a large group
of managers, I often challenge
them to stand up for love (or
beauty or justice or truth) in
just this way. “When you get
back to work, tell your boss
your company has a love
deficit.”
- Gary Hamel, Wall Street Journal 01/13/10
http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/

24. http://www.flickr.com/photos/aesum/3482640675/
“You've gotta stand your
ground for freedom,
beauty, truth, and love.”
the Bohemians

25. truth
http://www.flickr.com/photos/manfrys/2226178289/

26. I
‘Googled’
TM
you
2nd most mentioned brand on twitter - after Starbucks -
with a 97% neutral to positive sentiment rating*.
* from http://twitrratr.com/search/google

27. http://www.flickr.com/photos/fiatluxe/150714757/
beauty

28. 2,200 attendees.
64% of laptops at
Le Web were
apple.
1,008 iPhones.
http://www.flickr.com/photos/scobleizer/4171576818/

29. freedom

30. “Craigslist gets more
traffic than either eBay
or Amazon.com. eBay
has more than 16,000
employees. Amazon has
more than 20,000. Craigslist
has 30.”
sept 2009, wired magazine

31. love
http://www.flickr.com/photos/laughingsquid/2476324694/

32. create fun & a little weirdness
be adventurous, creative & open-
minded
be passionate and determined
be humble
http://www.flickr.com/photos/loiclemeur/4175443352/

33. it is no
coincidence that
the companies that
espouse human
values are the
darlings of online
communities.

34. values
community

35. 1. generosity
2. compassion

36. generosity
abounds
in online
communities

37. but so does
reciprocity...

38. the gift
economy

39. the more
u give

40. the more
u receive

41. deposits
examples:
helping someone solve a problem
attending community events
showing real interest in what someone
else is working on
using your network to do something good
for the community
demonstrating you implement people’s
suggestions

42. withdrawals
examples:
asking someone else for a favor
promoting your own events or sales
asking for an introduction to someone in
their network (intro up)
acting competitively
name dropping
pitching someone

43. wisdom
http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html

48. rules are
guidelines
and not
substitutes

49. improvising
is a form
of art.

50. real life is
full of
ambiguity.

51. the new Turing test

52. “any action that prioritizes
rules, protocols, logic,
efficiency, procedures or any
other type of pre-set
guidelines at the cost of
relationships or compassion
towards other human beings
indicates robot.”

53. people
authenticity
robots

54. but
only when those robots
exhibit treasured human
emotions: love, compassion,
remorse, generosity, etc.

55. where do
you fit?

56. Banks Credit Union

57. choice?

58. When we value
money over
human beings
and then add
technology, I
get nervous.

59. yes, I do
mind
the gap

60. Tara ‘missrogue’ Hunt
horsepigcow@gmail.com
@missrogue
montreal, quebec, canada
514-679-2951
http://www.horsepigcow.com
share/remix/spread ... but don’t forget to attribute.
http://slideshare.net/missrogue